“People are not lazy. They simply have goals that do not inspire them.” – Tony Robbins Something we can all agree on – anything in life worth achieving, is going to be very, very hard. There’s no two ways about it. So we make goals. But goals sometimes default to the “whats” in life. A “what” can be a certain amount of pounds on the barbell or an amount of pull-ups. Those are goals, but they are not “reasons”. Reasons are what gets us out of bed in the morning. What we think about in the shower. What we see in the mirror when we look into it. Goals don’t move us forward – reasons do. Goals can be the waypoints or checkpoints along the way, but our reasons are the true North Star. What are your goals? Can we refine them? Can we tie them to our reasons?