Grunt Work: Week 1 "Culture eats strategy for breakfast." - Peter Drucker In business, this is ever important for leaders to fully understand. That the culture of a team is everything. Over any marketing plans, product launches; anything. The same mindset is true for us as athletes. We've all heard the line, "it's not the size of the dog in the fight, but the size of the fight in the dog." And we believe it to be true. The picture perfect strategy, executed half-heartedly, will always be beaten by the less-than-ideal strategy, but executed with full heart. Our character is our backbone. During round 4 of "Kelly", or the final minutes of an Open AMRAP, it will not be our "workout strategy" that we fall back to. It's something deeper. Cultivate that, and everything else falls into place.