"Enthusiasm is common. But endurance, is rare." Angela Duckworth How often do we see a friend start a goal, only to fall off in a matter of weeks (maybe days)? Enthusiasm or motivation is quick to come by, but also quick to go. Motivation and short term goals can't change us. They can't even move us. What does, are reasons. It's not the goal of losing 5 pounds that drives one forward; it's because we want to set an example for a child that we're not 'genetically predetermined" to be overweight, even if the entire family has always been. Reasons are what wakes us up in the morning. Reasosn are what drives us to go the extra mile. It's where we draw our endurance from. Goals and enthusiasm aren't wrong to have, but they can't be our backbone. Enthusiasm can be broken. Reasons, on the other hand, are impenetrable.